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Salaries in the category

Marketing, Advertising, PR

The salary range of employees working in United Kingdom in Marketing, Advertising, PR typically ranges from 17,412 GBP (low salaries) to 51,480 GBP (highest average, actual salaries may be even higher)

This is the total annual salary including bonuses. Salaries can vary drastically among different job positions. If you are interested in the salary of a particular job, please choose it from the list.

Gross salary in category Marketing, Advertising, PR
Salaries may vary by position, the value given is indicative.
80% of people earn:
17K - 51K GBP
10% earn less lthan 17K GBP
10% earns more than 51K GBP
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Salaries in the survey are expressed in gross.

Based on the gb.paylab.com salary survey, 80% of people in the Marketing, Advertising, PR category in the United Kingdom earn between 17,412 GBP and 51,480 GBP annually gross.

10% of employees earn less than 17,412 GBP and 10% of people earn more than 51,480 GBP.

The survey is based on data from employees, cleaned of extreme and duplicate values.

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List of positions in the Marketing, Advertising, PR category and their job descriptions

Job position
Description of job position
Market range
Account Executive
  • Providing comprehensive care for assigned clients.
  • Attending personal meetings in order to identify clients' wishes and requirements.
  • Presenting the advertising agency and the services it offers.
  • Communicating with an implementation team in the advertising agency and with external suppliers.
  • Performing administrative work related to the assigned clients.
26,520 - 52,260 GBP
Account Manager
  • Providing comprehensive care for the assigned group of clients.
  • Presenting the advertising agency and services it offers.
  • Attending personal meetings in order to identify clients’ individual wishes and requirements.
  • Performing activities in order to attract new clients.
  • Communicating with the implementation team in the advertising agency and with external suppliers.
  • Proposing possible solutions based on individual customer wishes and requirements.
25,632 - 49,500 GBP
CRM specialist
  • supporting business processes, including sales, marketing and services
  • retaining communication with the client in the database
  • creating and distributing target groups into distribution channels
  • streamlining processes, sales and marketing
  • ensuring support for internal staff in order to reach their goals
  • planning, coordinating and monitoring internal activities and projects in the field of CRM
24,180 - 50,220 GBP
Copywriter
  • Creating advertising texts, slogans, scripts, radio jingles, and the main ideas of advertising campaigns.
  • Attending the brainstorming meetings and discussions.
  • Providing linguistic editing of written texts.
  • Responsibility for the linguistic and text aspect of advertising texts.
  • Presenting and defending one´s own ideas to clients.
20,040 - 38,580 GBP
DTP Operator
  • Preparing graphic documents for printing.
  • Operating input and output peripheral devices.
  • Page make-up for advertising and promotional materials, newspapers, magazines, books, and other printed matter.
  • Editing layouts and their adapting to the needs of individual prints.
  • Finalisation of documents for printing.
Digital marketing manager
  • Development, planning and implementation of a digital marketing strategy
  • Development and management of own and paid digital communication channels
  • Raising brand awareness, number of visitors and visibility on targeted social media and channels
  • Proposing and developing content creation for blog, social networks and newsletter campaigns
  • Setting and meeting measurable goals - key performance indicators (KPIs) of digital marketing and their implementation at the level of campaigns, projects and overarching goals of the company
  • Preparation of reports on the success of implemented activities in order to maximize business results
  • Research and analysis of the potential of online channels
  • Monitoring the competition and proposing new marketing solutions
22,416 - 71,268 GBP
Digital marketing specialist
  • Design digital media campaigns aligned with business goals
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Manage end-to-end digital projects
  • Establish web presence to boost brand awareness
  • Maintain a strong online company voice through social media
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency
  • Suggest and implement direct marketing methods to increase profitability
  • Monitor ROI and KPIs
  • Stay up-to-date with digital media developments
22,632 - 43,188 GBP
Graphic Designer
  • Designing advertising and promotional materials based on client requirements.
18,027 - 40,077 GBP
Internal Communication Specialist
  • Writing and editing a wide range of corporate articles, documents, speeches, newsletters etc.
  • Participating in the development and implementation of an internal communication strategy.
  • Providing advice on the adoption and use of internal communication culture.
  • Updating the company website and intranet.
  • Evaluating the effectiveness of communication.
23,415 - 44,642 GBP
Marketing Analyst
  • Collecting opinions, attitudes and preferences of consumers using targeted questionnaires, telephone surveys, etc.
  • Processing acquired data and its interpretation in the form of written analyses.
  • Proposing recommendations regarding products and/or services, their distribution and prices.
  • Cooperating with research agencies and the management of the company.
25,260 - 48,780 GBP
Marketing Officer
  • Monitoring the market and activities of competitors.
  • Organising and coordinating support marketing activities, exhibitions etc.
  • Analysing and evaluating the success of marketing activities.
  • Developing and streamlining of marketing activities.
  • Participating in launching new products.
  • Communicating with suppliers providing services.
19,623 - 36,468 GBP
Marketing Specialist
  • Designing, coordinating, implementing and evaluating marketing campaigns in cooperation with the supervisor.
  • Selecting appropriate communication channels for each marketing activity.
  • Market monitoring at local, regional, national and international level.
  • Taking part in creating a marketing plan and budget.
  • Preparing and updating company presentations.
  • Communicating with service providers and advertising agencies; negotiating terms and conditions.
  • Updating the content of the company`s Intranet and Internet sites.
22,416 - 43,200 GBP
Marketing assistant
  • Assisting in the development and implementation of marketing strategies to promote products and services.
  • Conducting market research to identify trends, customer preferences, and competitive landscape.
  • Supporting the creation of marketing materials, including brochures, newsletters, and digital content.
  • Coordinating and executing social media campaigns to enhance brand visibility and engagement.
  • Assisting in organizing promotional events, trade shows, and product launches.
  • Maintaining and updating the marketing database and CRM systems.
  • Collaborating with the sales team to align marketing efforts with sales goals.
  • Monitoring and analyzing the performance of marketing campaigns and generating reports.
  • Assisting with public relations activities, including drafting press releases and managing media inquiries.
  • Providing administrative support to the marketing department, including scheduling meetings and managing budgets.
  • Engaging with customers and stakeholders to gather feedback and enhance service delivery.
  • Staying updated on industry trends and best practices to inform marketing strategies.
17,844 - 27,576 GBP
Media Buyer
  • Purchasing advertising time and space in mass media.
  • Finding out about the availability of communication channels (considering the budget).
  • Negotiating the best terms of contract.
  • Building up relationships with clients and sellers of the advertising space.
26,520 - 50,376 GBP
Media Planner
  • Identifying the target group of the advertising campaign.
  • Analyzing communication channels, their focus on the target groups, frequency and cost.
  • Choosing the best communication channel or their combination
  • Optimizing the advertising campaign from the point of view of cost and their focus on the target group.
  • Preparing suggestions for clients to approve.
23,651 - 44,474 GBP
PPC specialist
  • Designing, optimizing and auditing PPC campaigns
  • Working with the Google AdWords, AdWords Editor and Sklik PPC systems
  • Evaluating visit rates of websites
  • Assessing the effectiveness of PPC campaigns
  • Creating documentation, analyses and presentations
  • Monitoring the competition, new trends, seeking out new opportunities
17,940 - 42,696 GBP
PR Manager
  • Responsibility for the internal and external communications of the company, maintaining good relations with media representatives and general public.
  • Drawing up and implementing the communication strategy of the company.
  • Preparing promotional articles, press releases, speeches and official responses to the questions posed by media representatives.
  • Monitoring the materials published in mass media, completing the media analyses.
  • Communicating with the representatives of the media, organising press conferences and similar media events.
  • Building and updating a database of contacts for media representatives.
  • Preparing proposals for sponsorship activities.
  • Coordinating the activities of subordinate employees.
18,516 - 60,180 GBP
Product Marketing Manager
  • Creating business solutions, processes and business models.
  • Processing technical and price proposals.
  • Designing and implementing measures for development.
  • Promoting the sale of products with respect to technical and procedural aspects and relations with suppliers.
  • Managing the relative technical and commercial documentation.
  • Analysing market conditions, processing the results of market analysis, providing regular reports on the results and their presentation.
  • Cooperating with business and technical section of the company.
  • Representing the company in meetings with business partners and other entities.
21,384 - 72,636 GBP
Promotional Assistant
  • Presenting products with a view to promote sales.
  • Ensuring food product tasting.
  • Informing customers about the qualities and advantages of the presented products.
  • Handing out promotional items when purchasing a specified number of products.
SEO analyst
  • Execute search keyword discovery and expansion.
  • Perform SEO page audits.
  • Perform external back link analysis and provide recommendations.
  • Perform internal link optimization.
  • Perform SEO technical analysis and evaluation.
  • Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance
  • Perform site quality checks, including navigation, content currency and broken link analysis
  • Perform usability analysis
19,932 - 46,860 GBP
Social media specialist
  • managing social networks - Facebook, Twitter, Google+, Instagram and other
  • monitoring discussions, contributions, responding to questions
  • creating and posting of contributions, bloggs
  • cooperation with other departments of the company
  • promotion of activities of the company
20,352 - 37,752 GBP
Web Designer
  • Designing and creating visually appealing and user-friendly websites.
  • Collaborating with clients and team members to understand project requirements and objectives.
  • Developing website layouts and user interfaces using standard HTML/CSS practices.
  • Utilizing graphic design software to create engaging graphics and multimedia content.
  • Ensuring website functionality and optimization across various devices and browsers.
  • Conducting user testing and gathering feedback to enhance user experience.
  • Implementing SEO best practices to improve website visibility and performance.
  • Staying updated with the latest web design trends and technologies.
  • Managing website updates, maintenance, and troubleshooting issues.
  • Providing technical support and guidance to clients regarding website management.
  • Creating and maintaining documentation related to design processes and project specifications.
  • Collaborating with marketing and content teams to align web design with overall branding strategies.
  • Assisting in the development of digital marketing campaigns to drive traffic and engagement.
  • Participating in brainstorming sessions and contributing creative ideas for web projects.
20,508 - 46,020 GBP

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